Brand
The University of Washington
Project
Cliental Organization for Tattoo Artists
Overview
I explored various organizational methods and self-branding methods to increase the cliental of self-employed individuals, such as tattoo artists.
Disciplines
Program Manager
User Research
UX Designer
Product Audit
Wireframing
Prototyping
Competitive Analysis
User Journey Mapping
Duration
10 weeks
"I just want a cohesive, modernized way to organize my schedule and art work while increasing the exposure of my brand"
-A Tattoo Artist of 5 years
Project Background
The Tat app is designed to support tattoo artists by acting as an assistant. This mobile app helps users organize their cliental base, posts their work on social media while monitoring their social media engagement.
Speaking With Working Professionals
In order to better understand our users pain points and effectively design this app, I conducted interviews with Tattoo Artists. Gathering data regarding their work was vital to the designs and features we'd implement in the future.
Crafting a Story
After analyzing the interviews, I found themes amongst their experiences. They valued time management, organization, and promoting their work. This was also the foundation needed to build cohesive personas that highlight the pain points our users face as well as career goals.
Design Opportunities
From the personas, I was able to develop high-level design opportunities that aimed to satisfy the needs of our users.
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Provide a live calendar for clients to see an artist's schedule
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Showcase artists' work
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Provide a way to let artists balance work and life
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Facilitate communication between artists and clients
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Provide an outlet for artists to book appointments with clients
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Visualize artists' engagement on desired social media platforms
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Connect several popular social media platforms
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Incentivize artists to build their brand
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Allow artists to view urgent emails from clients
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Enable artists to manipulate their schedule
Developing a Cohesive User Experience
I created an Information Architecture diagram using Figma in order to effectively organize and structure the various pathways of the Tat application. The main features that users can explore are brand building, portfolio, messages, schedule, and settings; as that's what our interviewees valued.
Usability Research
I conducted a usability test to observe the users natural pathways of navigating through the app. This helped me gain insight into their natural selection and any frustrations they experienced.
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I designed the following 3 task-based scenarios:
1. Making an appointment with a client
2. Uploading a photo and posting to their social media
3. Creating personal work goals.
Final Designs
The homepage immediately allows users to choose their experience based off their needs. They're able to quickly and effectively access their schedule, messages, portfolio, and brand builing.
Aimed to support seamless communication between Tattoo Artists and their clients, the messages page enables users to access and organize their emails based off importance, appointment type, or cancellations.
Being that brand building was critical to the success of our users, we enabled them to manage and view their social media engagement from the app itself.
Since developing a strong portfolio impacts the users business, we enabled them to seamlessly edit and organize their work.
Users are able to view and edit upcoming appointments and times, as well as update client sketches .
Project Overview
The project focused on developing the Tat app, catering specifically to self-employed tattoo artists. Over a span of 10 weeks, the goal was to provide a cohesive and modernized organizational tool to help tattoo artists manage their schedules, showcase their work, and elevate their brand exposure.
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Disciplines:
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Program Manager
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User Research
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UX Designer
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Product Audit
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Wireframing
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Prototyping
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Competitive Analysis
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User Journey Mapping
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Outcomes:
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User Research:
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Interviews with tattoo artists were conducted to understand their pain points, leading to valuable insights that shaped the app's design and features.
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Crafting a Story:
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Analysis of interviews revealed common themes of time management, organization, and brand promotion.
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Cohesive personas were crafted based on these insights to highlight user pain points and career goals.
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Design Opportunities:
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High-level design opportunities were identified focusing on scheduling, showcasing work, work-life balance, communication, appointment bookings, social media visualization, brand building, email management, and schedule manipulation.
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Developing a Cohesive User Experience:
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An Information Architecture diagram was created to structure the Tat application, highlighting key features such as brand building, portfolio, messages, schedule, and settings.
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Usability Research:
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Usability tests were conducted, observing users' natural navigation pathways through the app.
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Task-based scenarios included making appointments, uploading and posting photos on social media, and creating personal work goals.
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Final Designs:
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The homepage provided users with quick access to schedule, messages, portfolio, and brand building based on their needs.
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The app facilitated seamless communication, allowed users to manage social media engagement, and edit and organize their portfolios and appointments.
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Future Considerations:
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Utilize the insights gathered from usability tests to refine the app's design and user interface. Address any identified pain points, streamline navigation, and optimize the overall user experience.
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Establish a feedback loop with users to gather insights on their experiences with the app. Regularly seek input on new features, usability, and overall satisfaction to drive continuous improvement through iterative updates.
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Explore collaborative tools that allow tattoo artists to collaborate with clients or other artists on design concepts. This could include real-time collaboration on sketches, feedback exchange, and collaborative
Credits
Niat Emnetu (UX Designer)
Sara Gustafson (UX Designer)
Rose Guttman (UX Designer)
Ayub Khan (UX Designer)
Leah Findlater (Associate Professor)